Рубан Алексей Витальевич

Led the design and prototyping of Web and Mobile interfaces for digital corporate banking products, contributing to a robust design system.

• Designed and prototyped intuitive Web and Mobile interfaces for key digital corporate banking products, enhancing user experience and operational efficiency.
• Developed and meticulously documented design system components, ensuring consistency and scalability across multiple product lines and platforms.
• Collaborated closely with cross-functional development teams to deliver high-quality, functional interfaces, effectively balancing strategic vision with technical feasibility.

Spearheaded UI/UX design for internal banking services, translating complex business requirements into user-centric solutions.

• Led UI/UX design initiatives for internal banking services, successfully translating complex business requirements into intuitive and efficient user interfaces.
• Developed functional prototypes and detailed design specifications, significantly streamlining the handoff process to development teams for accurate implementation.
• Collaborated effectively within a design team to address critical business challenges, improving user satisfaction and internal operational workflows.

Orchestrated the creation and refinement of design concepts for various marketing channels, ensuring brand consistency and effective communication.

• Successfully developed and delivered comprehensive marketing materials for CES 2018, including the exhibition stand, print collateral, and GoBe2 product presentations, enhancing brand visibility.
• Created and refined design concepts across diverse digital platforms, including web, product landing pages, company website, special projects, banners, and social media, ensuring consistent brand messaging.
• Managed the full lifecycle of design solutions for contextual and media banner networks, contributing to increased online engagement and campaign effectiveness.

Executed UX design for digital products, developed presentations, and performed 3D modeling for a technology and IT consulting firm.

• Led UX design for various digital products, enhancing user experience and streamlining user flows for improved usability.
• Designed high-impact presentations and engaged in 3D modeling, effectively communicating complex technical concepts to stakeholders.
• Contributed to the visual and interactive design of digital solutions, ensuring alignment with business objectives and industry standards.

Contributed to UI/UX design for mobile applications, developed brand guidelines, and produced diverse graphic design assets.

• Designed and refined UI/UX for mobile applications, directly contributing to enhanced user experience and interface aesthetics for Yotaphone devices.
• Developed comprehensive brand guidelines and refined corporate identity elements, ensuring consistent visual communication across all marketing and product collateral.
• Produced a wide range of presentations, advertising materials, and web elements, including icon design, to effectively support product launches and marketing campaigns.

Led creative processes for advertising campaigns, managed design projects from concept to execution, and conducted design training.

• Led creative direction for advertising campaigns, including branding, naming, and corporate events, in close collaboration with the PR department.
• Designed and implemented diverse print and digital advertising materials, including large-format layouts, magazine ads, and unique campaigns like subway car branding.
• Developed comprehensive corporate identity packages, delivered design training seminars to junior designers, and contributed as a speaker at professional conferences.
• Managed prepress, color correction, and image retouching, overseeing photo shoots and acting as a photographer when needed, ensuring high-quality visual outputs.

Developed corporate identity, produced print and digital collateral, and managed photo content for a chemical manufacturing company.

• Developed comprehensive corporate identity and produced extensive print collateral, including multi-page catalogs and brochures, for B2B communications.
• Designed large-format outdoor advertisements and promotional souvenir products, enhancing brand presence and marketing reach.
• Collaborated directly with the company director on design projects, conducted on-site photo sessions, and performed photo retouching, ensuring high-quality visual assets.